| Median time to log a meal | 5-15 seconds (photo) | MFP 30-90s, Cal AI 5-15s, Lose It! 30-60s, Noom 30-60s |
| Restaurant menu support | Menu photo scan, pre-meal logging | MFP database lookup, Cal AI photo scan, Lose It! database, Noom database |
| Macro detail at meal level | Full P/C/F/fiber/sodium | MFP full, Cal AI lighter, Lose It! full, Noom abstracted |
| Free tier scope | 3 photo scans/day, basic dashboard | MFP free with ads, Cal AI free w/ limits, Lose It! free w/ limits, Noom paid only |
| Paid tier (USD/month) | $4.99 / $9.99 / $4.17 annual | MFP ~$10-20, Cal AI ~$5-10, Lose It! ~$3-5, Noom ~$60-70 |
| Health platform sync | Apple Health, Fitbit, Garmin (planned at launch) | MFP yes, Cal AI yes, Lose It! yes, Noom limited |
| Best fit | Restaurant-heavy eaters, friction-frustrated trackers | MFP for stable rotations, Cal AI for lean photo logging, Noom for coaching |